Dettaglio del documento
Authentic : a memoir by the founder of Vans
Abstract
You may not know their creator, but you certainly know the shoes: for more than a generation, Vans shoes have been synonymous with cool.
[...]
Now in this refreshingly candid memoir, meet Paul Van Doren, the charismatic founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture.
In Authentic, he shares his unlikely journey from high school dropout to sneaker-industry legend. A blue-collar kid with no higher education and zero retail experience, Van Doren started out as a 16-year-old "service boy" at a local rubber factory. Over the next few decades, he leveraged a knack for numbers, a genius fo efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story. What beagn as a family shoe business has today evolved into a globally recognized brand with annual revenue in the billions of dollars.
Van Doren is not just an entrepreneur, he's an innovator. In 1966, when the first House of Vans store opened, there were no stand-alone retail stores just for sneakers. Paul's bold experiments in product design, distribution, and marketing (Why not sell custom shoes? Single shoes?=, aided by legions of fans - skateboarders, surfers, even Sean Penn wearing Vans'famous checkerboard slip-on shoe in the film Fast Times at Ridgemont High- made Vans a household name. But there was also back-breaking work, a shocking bankruptcy, family turmoil, and a profound shift in how customers thingk about athletic shoes.
Authentic details Van Doren's personal life, but also hard-won business lessons learned over six turbulent decades in the shoe trade: the importance of deep-rooted values, of improvisation, of vision (and revision), and, above all, of valuing people over profits. Bracingly foth-right and totally entertaining, Authentic is a business memoir by an American original. [Fonte: quarta di copertina]
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